Product Pricing Calculator
Calculate a product selling price based on your total unit cost, percentage fees, target profit margin, and planned discount.
Your Results
How to Price a Product for a Target Margin
This calculator starts with product cost, overhead, fulfillment, and percentage-based selling fees. It then solves for the selling price needed to reach your target profit margin.
If you plan to discount the product, the list-price result estimates the higher starting price needed so the discounted selling price still reaches your target.
Frequently Asked Questions
What is the difference between margin and markup?
Margin is profit as a percentage of selling price. Markup is profit as a percentage of cost.
Should overhead be included?
Include an allocated amount if you want the price to contribute toward software, rent, labor, packaging, or other indirect costs.
What happens if my target is too high?
If target margin plus percentage fees reaches 100%, there is no finite selling price. Lower the target or fees.
Disclaimer: This calculator provides educational estimates. Actual fees, costs, taxes, discounts, returns, and business conditions can vary.