Break-Even ROAS Calculator
Calculate actual ROAS, profit after advertising, break-even ROAS, maximum allowable ad spend, and the ROAS needed for your target profit margin.
Enter the fee rates and costs that apply to your own account. Platform fees can change, so editable inputs are used instead of assuming one universal rate.
Your Results
How the Break-Even ROAS Calculator Works
Break-even ROAS is the revenue-to-ad-spend ratio at which profit reaches zero after accounting for product, fulfillment, payment, and other variable costs.
The target ROAS result is stricter because it reserves enough revenue to reach the profit margin you enter.
Why Break-Even ROAS Varies
A business with higher gross margin can usually tolerate more advertising spend than a business with high product or fulfillment costs.
Frequently Asked Questions
What does a 3.0 ROAS mean?
It means $3 of attributed revenue for every $1 of advertising spend.
Is break-even ROAS the same for every product?
No. It depends on gross margin, fulfillment, fees, refunds, and other costs.
Should I target exactly break-even ROAS?
Usually not if you want profit. Use the target profit margin input to estimate a higher ROAS threshold.
Disclaimer: This calculator provides educational estimates. Actual fees, taxes, advertising charges, refunds, and platform rules can vary. Verify the current terms that apply to your account.